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Be A Plus Size Designer For Justine Dejor And Create A Better Tomorrow
For Plus Size Women

The thing with the fashion industry nowadays is you rarely see designers that design clothes for plus size women.
If you do find a plus size designer then he or she is considered a gem in the fashion industry. Most of the clothes being made today only cater to skinny or medium women. Over the years fashion has evolved, so have the models. These models have gone from plump to stick thin. You rarely see curvy models like Tyra Banks or Toccara Jones. You also see how seldom Hollywood celebrates curvy women. If a past celebrity like Marilyn Monroe was famous
in a time like now, she wouldn’t stand a chance against stick thin celebrities like Paris Hilton or Nicole Ricci who most women emulate.

What about plus size women? Where is their plus size designer? By plus size women, we mean the curvy women, the round women, the big women. Doesn’t it sound unfair that they can’t have their own line of fashionable clothes too? Will they only be stuck forever in having no choice but buying the bad looking clothes because that’s all that
is available?

As a woman, it feels disheartening that part of our group can’t experience what other women are enjoying. It is simply because they are different in weight. This all needs to change now that is why I am urging you that if you
are a plus size designer, contact Justine Dejor now and join in the advocacy of producing fashionable clothes for plus size women.

Justine Dejor is a line which not only produces trendy clothes for plus size women but also celebrates them. By being a plus size designer for Justine Dejor, you are not only producing fashionable clothes for plus size women. You are helping promote confidence in every woman no matter what size she is via our AMAZING catalog. Imagine a world where we don’t have to judge each other according to weight, height or waist line. Imagine if all women united and helped each other in creating a beautiful world through fashion. Wouldn’t that be something? You don’t have to be in a particular body type to be a plus size designer. If you have the drive to create wonderful clothes fit for plus size women then you yourself are qualified for the job.

Plus size fashion has already started emerging but it needs more help developing. Like anything that is still starting to grow, plus size fashion faces it’s up and downs with critiques rejecting the idea of having plus size women considered fashionable. But like any determined fighter, people behind plus sized fashion are doing everything to make plus size clothes accessible to women everywhere. With that, more brands of plus size clothing are coming out. More brands mean the need for more designers. If you are interested in becoming a plus size designer for Justine Dejor, go to the contact page for more info. It’s about time you showed the world that it doesn’t have to be how skinny or fat you are, it’s how you express yourself with the way you dress. Start Now »

Self-Perception And The Importance of Store Attributes

WANG, MENG, M.S. The U.S.
Self-Perception, Clothing Involvement, and the Importance of Store Attributes. (2007) Directed by Dr. Barbara Dyer. 119 pp.

This study explored how plus-size female consumers perceive their bodies and themselves, how their body-esteem and self-concept may influence involvement with clothing, and how these factors may impact their perceptions of the importance of plus-size store attributes. A preliminary qualitative study of in-depth interviews with four retailers of plus-size apparel and three plus-size consumers was conducted, followed by a quantitative survey study that included sixty female plus-size consumers living in southeastern region of U.S. Results of the hypothesis testing revealed only one significant relationship between plus-size consumers’ clothing involvement and perceived importance of store attributes—which was merchandise quality. No significant relationships were found between clothing involvement and the other four store attributes (merchandise price, merchandise assortment, responsiveness of sales personnel, and store display). The results did indicate, however, that consumers’ body-esteem and self-concept significantly affect their perceptions of merchandise quality, responsiveness of sales personnel, and store display. Start Now »

The Plus-Size Market

The plus-size clothing market should present a very attractive proposition to both marketers and retailers, accordingly with the rise in obesity in America. According to Marketdata Enterprises Inc. estimates, the plus-size market was worth more than $29 billion in 2000, with 99 percent of that related to clothing (Slater, 2006). In 2005, nearly $32 billion were spent on plus-size clothing (Todd, 2006). It was documented that plus-size clothing sales grew an average of 9.7 percent per year from 1996 to 2000 (Slater, 2006). The market for women’s plus size apparel has been the fastest growing segment in women’s apparel industry for the past several years (Aaron and Stoner, 2001). The plus-size market is tipping the scale at $ 17.1 billion a year by 2001, a 22.2 percent increase in one year, compared to 2.1 percent growth in the overall women’s apparel market between 1999 and 2000 (Fetto, 2001). Between 2000 and 2005, the plus-size segment experienced an increase of 47% as compared to 2% growth for the overall women’s clothing market, and it is predicted to continue to increase 32% at current prices from 2005-2010 (Mintel, 2007). Indeed, the total women’s clothing market fell at about 2% annually between 2000 and 2005 after adjusting for inflation, while the plus-size market averaged growth of more than 4% annually. Plus-size sales in 2005 were $31,954 million, compared to $77,100 million for all women’s clothing or 41.4% of the total market sales and the plus size apparel market was worth almost $35 billion in 2006 (Mintel, 2007). Together, plus-size clothing for women and girls and big & tall clothing for men and boys rocketed to $76 billion at retail, a 9% increase rate in 2006, or over a 5% increase in constant dollars. By 2012, plus-size/big & tall clothing sales could shatter the $100 billion mark, estimated by Mintel (2007). Total U.S. sales of plus-size clothing are predicted to increase 37% at current prices and to increase 15% at constant prices from 2006 to 2011 (Mintel, 2007).

Figures 1.6 illustrates the sales of plus size clothing between 2001 and 2006.

Note. The data are from Mintel, 2007; *Adjusted for inflation using the All Items CPI.
Figure 1.7 represents the previous and Forecast of Total U.S. Sales of Plus-size Clothing, at current prices, 2001-11

Note. The Graph is from Mintel, 2007. * Adjusted for inflation using the All Items CPI.

It was anticipated that the strongest growth opportunities in women’s plus size apparel exists in the following niche markets: trendy and fashion-forward apparel; upscale and high quality business apparel for professional women; Special sizes – plus size petites and super sizes; Juniors’ plus sizes; and Intimate apparel (Aaron & Stoner, 2001).

Get The Most Fashionable Clothes At Plus Size Boutiques

Get The Most Fashionable Clothing
At Plus Size Boutiques

Have you ever passed by a plus size boutique and thought, “Hey, there isn’t anything here that looks close to fashionable at all.” How about a situation where you pass by a regular women’s boutique and caught yourself saying, “That dress on display looks really nice. I hope they have it in my size”? You go inside the boutique to inquire only to be disappointed upon knowing that they don’t have it in your size. This is the situation plus size women are put in every day. They have to pass by women’s boutiques admiring beautiful clothes, hoping that they boutique has it in their size. Most of the time, these women’s boutiques don’t cater to plus size women. This ends up making them feel hopeless. They are stuck with the limited and unappealing choices that plus size boutiques offer them. Most plus size boutiques don’t really even par with the fashionable clothes you find at trendy boutiques. What are plus size women to do? Aren’t they allowed to dress fashionable too? Just like any woman, curvy, plump, and round women want to dress nice too. And most of the plus size boutiques out there just don’t cater those wants.

You don’t have to lose hope since Justine Dejor is here. Justine Dejor is a brand specifically for all plus size women out there. It’s not just any ordinary brand that has its own plus size clothes too. Unlike the typical plus size boutiques you see, Justine Dejor actually has fashionable clothes. Another great thing about Justine Dejor is that it promotes the emergence of other designers and boutiques too. Yes, that’s right! Justine Dejor urges other plus size boutiques to become like them too. If you are a designer or own a plus size boutique then Justine Dejor encourages you to join in the advocacy of making fashionable clothes for women. Never again do plus size women have to be stuck in wearing old, plain clothes. They will actually get to wear clothes that they can be proud of. They can look forward to compliments about their clothes. After all, plus size women have equal wants as any regular woman would. They want to feel beautiful too. One way to realize that is to offer a wide array of fashionable clothes. Designer brands dictate to us that you can only fashionable if you’re skinny. Justine Dejor begs to differ. Plus size boutiques with clothes that can compete with trendy boutiques will be one of the biggest changes in the fashion industry. Women who aren’t plus sized might even want to go to these plus size boutiques to marvel at these clothes and, “So it is possible for all of us women to feel beautiful.” So what are you waiting for? If you have a plus size boutique and you support what Justine Dejor believes in then you are qualified to be a part of the beautiful company. Never again does a woman have to feel bad about her weight or the clothes she’s wearing. She can choose to be happy by wearing fashionable clothes. Start Now »

Be A Plus Size Designer For Justine Dejor And Create A Better Tomorrow
For Plus Size Women

The thing with the fashion industry nowadays is you rarely see designers that design clothes for plus size women.
If you do find a plus size designer then he or she is considered a gem in the fashion industry. Most of the clothes being made today only cater to skinny or medium women. Over the years fashion has evolved, so have the models. These models have gone from plump to stick thin. You rarely see curvy models like Tyra Banks or Toccara Jones. You also see how seldom Hollywood celebrates curvy women. If a past celebrity like Marilyn Monroe was famous
in a time like now, she wouldn’t stand a chance against stick thin celebrities like Paris Hilton or Nicole Ricci who most women emulate.

What about plus size women? Where is their plus size designer? By plus size women, we mean the curvy women, the round women, the big women. Doesn’t it sound unfair that they can’t have their own line of fashionable clothes too? Will they only be stuck forever in having no choice but buying the bad looking clothes because that’s all that
is available?

As a woman, it feels disheartening that part of our group can’t experience what other women are enjoying. It is simply because they are different in weight. This all needs to change now that is why I am urging you that if you
are a plus size designer, contact Justine Dejor now and join in the advocacy of producing fashionable clothes for plus size women.

Justine Dejor is a line which not only produces trendy clothes for plus size women but also celebrates them. By being a plus size designer for Justine Dejor, you are not only producing fashionable clothes for plus size women. You are helping promote confidence in every woman no matter what size she is via our AMAZING catalog. Imagine a world where we don’t have to judge each other according to weight, height or waist line. Imagine if all women united and helped each other in creating a beautiful world through fashion. Wouldn’t that be something? You don’t have to be in a particular body type to be a plus size designer. If you have the drive to create wonderful clothes fit for plus size women then you yourself are qualified for the job.

Plus size fashion has already started emerging but it needs more help developing. Like anything that is still starting to grow, plus size fashion faces it’s up and downs with critiques rejecting the idea of having plus size women considered fashionable. But like any determined fighter, people behind plus sized fashion are doing everything to make plus size clothes accessible to women everywhere. With that, more brands of plus size clothing are coming out. More brands mean the need for more designers. If you are interested in becoming a plus size designer for Justine Dejor, go to the contact page for more info. It’s about time you showed the world that it doesn’t have to be how skinny or fat you are, it’s how you express yourself with the way you dress. Start Now »